Summary

I'm a Creative Strategist who turns customer insight, competitor research, and trend analysis into content that drives organic growth. I currently own the content strategy across three brands, building weekly content calendars and tracking what's working in the market to shape what we create next.

My work spans the full pipeline: research and idea generation, brand and visual identity direction, and hands-on creative production, social content, reels, animations, and explainer video. I've also stepped beyond content into product, building a company website using AI and shaping landing page strategy, and led creative direction end-to-end on live events and campaigns reaching national audiences.

I care about creative that performs, not just creative that looks good, every idea is grounded in what the data and the audience are actually telling us.

Skills

Software proficiency

Illustrator

Maya

Photoshop

After Effects

Premiere